Since April 2024, National Stadium has staged one concert every two weeks on average, filled to capacity. As the world’s first and only venue for opening and closing ceremonies of Double Olympic, “Bird's Nest” has received more than 4 million Chinese and foreign tourists and audiences in the past two years since the end of the Beijing Winter Olympics, and held more than 100 cultural and sports activities, demonstrating “Chinese Solution” for the sustainable use of the Olympic heritage.
All large-scale artistic performances and activities examine various operation details of “Bird's Nest” in all aspects, and safety is undoubtedly a top priority. “Bird's Nest” operation team develops detailed security plans. Fire safety inspection, on-site safety monitoring, evacuation drills and formulation of emergency plans are strictly checked. In addition, in order to enhance the audience experience, “Bird's Nest” boasts clear instruction signs, abundant food and beverages for sales, convenient and clean toilet facilities, barrier-free booking point-to-point service, warm water and direct drinking water free of charge, raincoat for related areas, among others.
A high-quality concert is a two-way commitment among performing arts stars, fans and a city. Only by continuously improving venue service can National Stadium give the new cultural consumption experience and burst into new vitality in the performing arts economy. Taking into account the audience needs and venue reality, “Bird's Nest” innovates performance watching service during the concerts and renders a series of cultural and creative products and on-site services. For example, “Bird's Nest” drinking water is only priced RMB 3 every cup, which is rational in the eyes of concert fans. During Mayday Concert, “Bird's Nest” and organizer jointly customized personalized commemorative derivative—“Bird's Nest” Limited Water Cup. Concert meal kit is sold with reference to “Chao Tuantuan” and “Chao Yuanyuan”, two mascots of “Bird's Nest”.
In order to better make concert-related memories engraved on fans, a series of concert-related cultural and creative souvenirs are rolled out, such as hanging decoration themed with “How do you know I go to a concert in Bird's Nest” and commemorative magnetic ticket clip. In order to help the fans cheer for their idols with beautiful style, on-site makeup and braiding are available.
As one of the largest comprehensive outdoor venues in China, “Bird's Nest” has planned and ensured a full and diverse schedule of large-scale events throughout the year 2024 in advance, and even some activities have been booked for 2026. IAAF World Championships in Athletics 2027 will be held in “Bird's Nest”. From athletics to equestrian, from breathtaking concerts to exciting football and e-sports competitions, “Bird's Nest” will constantly stage top-grade cultural and sports events, presenting an unparalleled visual feast for the audiences and spectators.
